Using an established design company for the first time resulted in one of Black Sabbath’s finest album covers: the haunting, intricately drawn artwork for Sabbath Bloody Sabbath. Based on an original illustration from the 1700s, which Pacific Eye And Ear creative director Ernie Cefalu was given for his confirmation day, in 1955, the illustration shows a ‘bad’ man at the moment of his death. Artist Drew Struzan composed the finished artwork, portraying the man on his deathbed (the number of the beast displayed prominently on the headboard), with a snake wrapped around his throat and a group of demons preparing to eviscerate him. Struzan modelled both the dying man and the male demons on himself, while the female on the left was based on his Pacific Eye And Ear colleague, Ingrid Haenke (designer of Aerosmith’s Toys In The Attic sleeve), and the female on the right depicted Ernie Cefalu’s wife, Bonnie. The album’s rear sleeve featured parallel artwork of a ‘good’ man dying peacefully in bed, surrounded by loved ones.