The Jam, This Is The Modern World

£60.00

Released just four months after their debut album, This Is The Modern World firmly placed The Jam at the forefront of the mod revival. For the album cover, rock photographer Gered Mankowitz, who’d shot iconic images of 60s legends such as The Rolling Stones and Jimi Hendrix, captured the group standing underneath the Westway flyover: an iconic stretch of the A40 in west London, which has since become synonymous with punk firebrands The Clash. Bill Smith, early artwork designer for The Jam, had the group pose with the brutalist architecture visible in the background, in a nod to the Situationist art movement that existed from the late 50s to early 70s. Jam frontman Paul Weller included a tribute of his own, adorning his jumper with gaffer tape shaped into arrows, in homage to Pete Townshend, The Who guitarist and mod icon, who had been photographed sporting the symbol on his own clothing.

SKU: ATHA0280 Categories: ,
 

Description

Released just four months after their debut album, This Is The Modern World firmly placed The Jam at the forefront of the mod revival. For the album cover, rock photographer Gered Mankowitz, who’d shot iconic images of 60s legends such as The Rolling Stones and Jimi Hendrix, captured the group standing underneath the Westway flyover: an iconic stretch of the A40 in west London, which has since become synonymous with punk firebrands The Clash. Bill Smith, early artwork designer for The Jam, had the group pose with the brutalist architecture visible in the background, in a nod to the Situationist art movement that existed from the late 50s to early 70s. Jam frontman Paul Weller included a tribute of his own, adorning his jumper with gaffer tape shaped into arrows, in homage to Pete Townshend, The Who guitarist and mod icon, who had been photographed sporting the symbol on his own clothing.